CATTY CRUSH
GAMES // CATTY CRUSH
A meow-gnificent cat crushing arcade game in paw-gmented reality.
Crush cats in this paw-gmented reality cat smashing bonanza. Catty crush will see you battle it out against the clock to score as many points as possible. Purr-fect your combos, activate power ups and unlock new furrends. But careful those pugs pack a nasty bite!
The Journey
Catty Crush might have been one grand mistake - but I learned more from that experience than from many of our wins.
The project started with a desire to build something for Apple’s ARKit, which meant we took a technology-first approach. In hindsight, we weren’t making a game driven by our own passions or a clearly defined target audience.
Even so, we pushed ahead and created what I now see as a beautiful misstep: a polished, charming game where players matched coloured cats in a light match-3 style, unlocking power-ups, clearing levels, and collecting new cats as they progressed. I’m still proud of the execution.
The real flaw was the strategy at the start - and the lesson was clear: strong ideation has to begin with genuine team interest, paired with a sharp understanding of who the game is for.
Key Contributions
Made in Unity with the same Team the developed Jrump, this saw us with sharper skills and better ability to execute exceptional games. My key contributions were :
+ Game Design: I designed all of the core mechanics and gameplay loops, working closely with the gameplay engineer to shape and refine them. I also mapped out the moment-to-moment, minute-to-minute, and hour-to-hour objectives to keep players engaged, and helped define the monetization strategy along with the UX and its integrations.
+ UI & 2D Art: I designed the game’s UI and relevant 2d art (illustrations) as well as integrating and animating the UI in engine.
+ Creative Direction: I led the overall creative vision, shaping a bright, playful, stylised aesthetic with a touch of Japanese flair, and kept the visuals and gameplay cohesive, polished, and engaging.
+ Marketing : I helped create marketing material including trailers, key art and socials as well as help create core marketing strategies.
+ Lead Designer
Shipped — 2017
TRAILERS & VIDEO.
IMAGES.
ben@markby.games